Designing Systems That Scale People, Platforms, and Performance
Navigating Inflection Points
Your Trusted Partner
I help executives navigate critical inflection points when strategic clarity matters most. Whether you're a CEO recalibrating growth strategy, a CMO seeking platform alignment, or a founder scaling without losing focus—I provide the strategic direction you need.
Featured Framework
The Super-Org
A modern operating system for aligning human teams and intelligent agents around strategic outcomes.
The Super-Org Model redefines how organizations structure for growth, clarity, and agility—without sacrificing operational excellence. At its core are Imperatives: outcome-driven strategic focal points that direct investment, guide cross-functional effort, and increasingly serve as the decision-making context for both employees and AI agents.
Leadership Enables Growth
C-suite leaders define imperatives then empower others. This distributed execution model works for humans and intelligent agents alike.
Imperatives Align Strategy
Imperatives replace rigid org charts with measurable outcomes. They guide humans and AI agents toward shared business objectives.
Empowered Teams
Service-aligned teams maintain their craft while flexibly applying effort. This creates interpretable orchestration for both people and AI.
My Approach

Strategic Clarity
Cutting through complexity to identify core opportunities
Collaborative Alignment
Building consensus across executive teams
Systems Integration
Connecting product, platform, and performance
Growth Acceleration
Implementing frameworks that deliver results
My work sits at the intersection of digital transformation, go-to-market acceleration, and organizational design. I design growth systems that align your product, platform, and performance engines to unlock your next chapter.
How I Engage
Strategic Advisory
High-impact workshops and executive counsel to help reframe challenges and plot the path forward. (3–6 weeks)
Interim Leadership
Part-time embedded roles (CDO / CTrO) focused on transformation orchestration—not just implementation. (3–6 months)
Program Design & Launch
Capability audits, blueprinting, and operating model design to accelerate internal alignment and execution. (6–12 weeks)
Board & Investor Counsel
Ongoing strategic support for portfolio companies navigating digital modernization and GTM realignment.
Who I Work With
Growth-Stage & Mid-Market Executives
Leaders who need an integrative voice across product, marketing, and technology to orchestrate sustainable growth strategies.
VC and PE Firms
Investment partners seeking operating advisors who can guide portfolio companies through transformational growth phases.
Founders & CEOs
Visionaries in need of clear, trusted counsel—someone who provides clarity without creating dependency.
The Difference
Beyond Consulting
I'm not a vendor or a consultant chasing scope. I'm your partner in navigating strategic change—bringing systems thinking and executive alignment to every engagement.
Integrated Perspective
My approach bridges the gaps between technology, marketing, and organizational design—creating cohesive strategies rather than siloed solutions.
Results-Oriented
I focus on implementable frameworks that deliver measurable outcomes, not theoretical models that gather dust on shelves.
The Process
Diagnose
Assess current state and identify key leverage points
Design
Create strategic frameworks and alignment plans
Build
Develop capabilities and implement operating models
Scale
Accelerate growth and ensure sustainable performance
Ready to Start Your Next Chapter?
Let's explore how I can support your organization's growth journey.

Connect
Schedule an initial conversation
Explore
Identify your strategic priorities
Engage
Design a tailored engagement model
Let's Shape Your Future Together
Strategic guidance for organizations at critical growth inflection points.
Follow my insights and join my professional network.
Book a 30-minute discovery call to discuss your challenges.
Reach out via email for personalized information.
Jay Proulx — Strategic Advisor for Leaders Navigating Transformation
"Right the ship. Prepare the crew. Launch the voyage."